If you’re looking to book a photographer for your vacation rental, the options can feel endless. Two of the most common are hiring a Photographer directly or using Airbnb’s Pro Photographer service. Each option comes with its advantages and drawbacks, and the best choice depends on your goals, budget, and the level of collaboration you’d like throughout the process.
Airbnb Pro Photo Service
It’s not widely advertised, but Airbnb hires freelancers to photograph listings that hosts can book directly through the platform. You request a photoshoot, and they match you with the closest available photographer. Pricing is dependent on the size and location of your property and is conveniently deducted from your account earnings.
Pros
• Photographers are trained to meet the platform’s specific requirements and branding guidelines, offering a consistent, professional look across listings.
• The booking process is streamlined and easy, taking any guesswork out.
• Platform shoots are more affordable and are great if you are budget shopping.
Cons
• Because the process is automated, you don’t get to choose your photographer ahead of time. You are matched with the closest available person and introduced by email. If you’d prefer a different option, you’ll need to wait until another photographer is available in your area.
• Depending on your location, matching with a photographer can take days or even weeks.
• Photographers must follow Airbnb’s guidelines; there’s often little room for personal or brand-specific creativity.
• Because the process is so automated, communication may be difficult.
• Platform shoots are often more affordable because Airbnb holds the copyright to the photos. This prohibits use on any other websites, so read the fine print before you book!
Book through Airbnb if…
You have a new property listing, want an easy process, and are only using the photos on Airbnb’s platform.
Hiring a Photographer Outside of Airbnb
Hiring a freelancer gives you direct access to the person taking your photos. You can review their portfolio beforehand, ask about their style or process, and discuss your vision before the shoot. Freelancers may also tailor packages to your specific needs-something the platform does not offer.
Pros
• Many independent photographers offer licensing that lets you use images across your website, direct booking sites,
and social media accounts.
• They may offer more services to highlight your property ( twilight sessions, lifestyle sessions, aerial photography, etc. )
• Communicating directly with a person often leads to a more personable experience and a better understanding of your brand.
• Building a relationship with an independent photographer can lead to seasonal updates, new listing shoots, or even collaborations for other properties.
Cons
• Not every photographer specializes in interior or vacation rental photography. You’ll need to do your research by reviewing portfolios and reading testimonials to see if they’re the right fit for your project.
• Freelancers may charge more because they are providing a full service experience that includes the consultation, shooting, customized editing, and potentially more usage rights.
Hire a photographer outside of the platform if…
You are looking for a tailored experience and want the ability to use the photos for a broader range of marketing needs ( other platforms, direct booking sites, ads, publications).